What the heck is a Sippi?

“Sippi” is short for Mississippi – because our state has a lot of letters. The name is also a play on words because we record our podcast out of a coffee shop while sipping on wonderful beverages. What marketing brilliance!?!

Anyway, the Sippi Podcast is our attempt to make the entrepreneurial journey a little less lonely – especially for those of us doing this journey in small or rural towns across the country. So take a listen (or three) and tell us what you think via the Contact or Social Media Pages. But don’t be mean, we just released our first episode in March 2024 and have no clue what we are doing. =)

Latest Episodes:

Episode 0070 Pomelli – Sippi

In this episode, Chris and Caleb discuss Pomelli, an experimental AI-powered marketing tool from Google Labs. By simply inputting as little information as a website URL, the software can instantly identify a company's brand DNA, including its values, aesthetic, and tone of voice.The hosts demonstrate the tool's efficiency by generating social media campaigns and animated content in minutes, tasks that traditionally require significant time or expensive agencies. They emphasize how this technology empowers small business owners who lack the budget or expertise to maintain a consistent online presence. Ultimately, the conversation explores the broader impact of artificial intelligence on professional labor and the importance of adapting to these digital innovations.Check out this episode on the podcast platform of your choice!Shout out to Ric McCluskey for telling us about this incredible tool!
  1. Episode 0070 Pomelli
  2. Episode 0069 Share Your Story: Brandi Perry
  3. Episode 0068 Share Your Story: Caleb Barrett
  4. Episode 0067 Share Your Story: Kevin Sibley
  5. Episode 0066 Buying Expensive Stuff

Latest Posts:

  • Episode 0070 Pomelli

    Episode 0070 Pomelli

    In this episode, Chris and Caleb discuss Pomelli, an experimental AI-powered marketing tool from Google Labs. By simply inputting as little information as a website URL, the software can instantly identify a company’s brand DNA, including its values, aesthetic, and tone of voice. The hosts demonstrate the tool’s efficiency by generating social media campaigns and…

  • Episode 0069 Share Your Story: Brandi Perry

    Episode 0069 Share Your Story: Brandi Perry

    This week the guys interview Brandi Perry, a local entrepreneur and educator from Columbia, Mississippi. Perry details the evolution of her travel and tourism brand, Backroads and Burgers, which she co-founded to highlight small businesses and hidden gems across the Southeast. The conversation explores her transition from a hobbyist blogger to a professional content creator…

  • Episode 0068 Share Your Story: Caleb Barrett

    Episode 0068 Share Your Story: Caleb Barrett

    For the first episode of 2026, the guys have a fun chat with writer and history enthusiast, Caleb Barrett. Before getting to the good stuff, the three drink some “Fairy Smut” and talk about the season finale of Stranger Things. The conversation with their special guest then shifts to the cultural impact of small-town life…

  • Episode 0067 Share Your Story: Kevin Sibley

    Episode 0067 Share Your Story: Kevin Sibley

    This week the guys talk with Kevin Sibley, entrepreneur, cinematographer, and motion graphics artist. The guys talk with Sibley about his career journey, which began with making home movies on a VHS camcorder and progressed through working in news production – including the unexpected virality of a leprechaun news segment he filmed (which, according to…

  • Episode 0066 Buying Expensive Stuff

    Episode 0066 Buying Expensive Stuff

    This week the guys discuss a major capital expenditure (CAPEX) decision for Caleb’s coffee shop business! Caleb is contemplating purchasing new, cutting-edge roasting equipment from a young company which would expand his business into the coffee supply chain by allowing him to roast beans in-house. They examine the potential 18-month return on investment (ROI), the…